Justin Cook
About Justin Cook
Justin Cook - Executive Vice President & General Counsel
Justin Cook serves as the Executive Vice President and General Counsel. His expertise spans digital marketing, where he finds truth in numbers and transforms the field through data-driven innovation. Cook blends proven marketing strategies with the evolving science of analytics, driving advancements in the industry.
Education and Expertise in Marketing Analytics
Justin Cook's work is characterized by the development of next-generation marketing strategies rooted in the psychology of decision-making. As a former litigator, Justin brings a unique perspective to the table, combining rigorous analytical skills with creative marketing approaches. His no-nonsense style and ability to provide instant website critiques have made him a sought-after expert.
Industry Recognition and Entrepreneurial Accomplishments
In 2017, Justin Cook was named an EY Entrepreneur of the Year, a significant recognition in the business community. During his earlier career as a litigator, he was named a 'Rising Star' by Boston Magazine. These accolades highlight his impactful contributions within multiple sectors.
Speaking Engagements and Industry Contributions
Justin Cook frequently discusses mindful approaches toward innovative targeting at trade shows and industry lectures. His continuous learning, analyzing, and pushing for performance beyond industry standards underscore his commitment to advancing digital marketing practices.