Kent Solomon
About Kent Solomon
Kent Solomon serves as the Director of Business Development at C-4 Analytics, LLC, where he specializes in optimizing digital marketing campaigns for automotive dealerships. He has a background in economics and sound engineering, and previously worked as a Loan Manager at Home Loan Funding.
Work at C-4 Analytics
Kent Solomon has served as the Director of Business Development at C-4 Analytics, LLC since 2017. In this role, he specializes in optimizing digital marketing campaigns specifically for automotive dealerships. His focus is on enhancing sales and operational performance through targeted strategies. Solomon collaborates closely with Dealer Principals and General Managers to develop and implement effective online advertising strategies. His work aims to maximize the return on investment for marketing efforts within the automotive sector.
Education and Expertise
Kent Solomon studied at California State University, Fullerton, where he pursued a degree in economics from 1986 to 1988. He furthered his education in the field of sound engineering, achieving a qualification as a Recording Engineer from 1988 to 1990. His educational background provides a foundation for his expertise in digital marketing, particularly in Connected TV (OTT) and Paid Media. Solomon's knowledge in these areas supports his role in optimizing marketing strategies for automotive dealerships.
Background
Before joining C-4 Analytics, Kent Solomon worked as a Loan Manager at Home Loan Funding from 1993 to 2000 in the Orange County, California area. This experience contributed to his understanding of client relations and business development. His transition into digital marketing reflects a shift in focus toward enhancing operational performance and sales through innovative marketing strategies.
Specialization in Digital Marketing
Kent Solomon specializes in optimizing digital marketing campaigns for automotive dealerships. His approach emphasizes the elimination of waste in marketing budgets, which leads to improved campaign efficiency and higher conversion rates. He employs various digital marketing techniques, including Email Marketing, to support customer acquisition and lead conversion strategies. His expertise in these areas allows him to deliver measurable results for his clients.