Mc Kenna Neville
About Mc Kenna Neville
Mc Kenna Neville is a Digital Marketing Account Manager at C-4 Analytics, LLC, where she develops business strategies using data from various digital marketing platforms. She has a background in communications and marketing, with previous roles in editorial and account management.
Work at C-4 Analytics
Currently, Mc Kenna Neville serves as a Digital Marketing Account Manager at C-4 Analytics, LLC, a position she has held since 2022. In this role, she utilizes data from various platforms including Google Analytics, Google Ads, Microsoft Ads, Tradedesk, and Facebook Ads to develop and implement comprehensive business strategies. She conducts regular reporting meetings with clients on a weekly, bi-weekly, and monthly basis to discuss project deliverables and strategies. Additionally, she manages advertising budgets across diverse platforms, including OTT Video, YouTube, and AIM.
Previous Work Experience
Before her current role, Mc Kenna Neville gained diverse experience in marketing and communications. She worked as an Editorial Intern at COMO Magazine for three months in 2020. She also served as a Communications Intern at the Church of the Resurrection in 2019 for three months. Following these internships, she worked as an Account Manager at Columbia Marketing Group from 2020 to 2021 for eight months. She then held the position of Marketing Manager at Coyote Hill from 2021 to 2022 for one year.
Leadership and Organizational Roles
In 2019, Mc Kenna Neville held a leadership position as the President of Q Commons Birmingham and was the Founder and Organizer of Q Union Samford. These roles involved organizing events and discussions aimed at fostering community engagement and dialogue.
Education and Expertise
Mc Kenna Neville earned a Double Bachelor of Arts in Communication and Media Studies and Religious Studies from Samford University, completing her studies from 2016 to 2020. This educational background provides her with a strong foundation in both communication strategies and the understanding of diverse cultural and religious contexts, which she applies in her marketing roles.
Specializations in Digital Marketing
Mc Kenna Neville specializes in online reputation management across major platforms such as Facebook, Instagram, and Google. Her expertise includes the analysis and management of advertising budgets, as well as the development of strategies that leverage data-driven insights to enhance brand visibility and engagement.