Melissa Zweigbaum
About Melissa Zweigbaum
Melissa Zweigbaum is a Digital Marketing Account Manager at C-4 Analytics, LLC, where she has worked since 2022. She has a background in marketing with experience in various roles, including sales and marketing, and has demonstrated expertise in digital strategy and data analytics.
Work at C-4 Analytics
Currently, Melissa Zweigbaum serves as a Digital Marketing Account Manager at C-4 Analytics, LLC, a position she has held since 2022. In this role, she is responsible for managing digital marketing accounts, utilizing her expertise in digital strategy and data analytics. Prior to this position, she worked as a Digital Marketing Account Coordinator at the same company from 2021 to 2022. Her tenure at C-4 Analytics has allowed her to develop and implement effective marketing strategies tailored to client needs.
Previous Experience in Sales and Marketing
Before joining C-4 Analytics, Melissa Zweigbaum gained experience in sales and marketing at WEST Growth. She worked as a Sales and Marketing Associate for four months in 2020 and previously held the position of Sales and Marketing Intern for two months in the same year. This experience provided her with foundational skills in marketing strategies and client engagement, contributing to her professional development in the field.
Leadership Role at Her Campus Media
Melissa served as President and Campus Correspondent at Her Campus Media from 2020 to 2021. In this leadership role, she was responsible for overseeing campus activities and managing content creation. Her involvement in this organization enhanced her skills in communication and team management, further preparing her for her current role in digital marketing.
Educational Background
Melissa Zweigbaum studied at Bentley University, where she earned a Bachelor of Science in Marketing from 2017 to 2021. She also studied at Universidad Pablo de Olavide for 11 months in 2019, focusing on marketing. Her educational background has provided her with a solid foundation in marketing principles and practices, which she applies in her professional roles.
Commitment to Ongoing Learning
Melissa demonstrates a strong commitment to ongoing learning and development in the field of digital marketing. She actively seeks opportunities to enhance her skills and knowledge, particularly in digital strategy and data analytics. This dedication to professional growth supports her effectiveness in managing digital marketing accounts and collaborating with team members.