Amanda Pina
About Amanda Pina
Amanda Pina is a Squad Leader at C6 Bank, specializing in investment products. She has extensive experience in marketing and project coordination, having previously held roles at companies such as Smiles, Grupo Bimbo, and Interfood Group.
Current Role at C6 Bank
Amanda Pina serves as the Squad Leader for Produtos de Investimentos at C6 Bank since 2021. In this role, she leads a multidisciplinary team, utilizing agile methodologies to achieve squad objectives. Amanda is responsible for managing partner agencies and coordinating marketing efforts across various departments within the bank. Her focus is on enhancing the consumer experience through integrated digital and offline strategies.
Previous Experience in Marketing
Prior to her current position, Amanda worked as a Marketing Business Owner at Smiles from 2020 to 2021. She developed a comprehensive 360-degree marketing strategy for Universo de Viagem & Shopping Smiles, which included direct marketing, performance, press, social media, and business intelligence. Amanda also held roles at Interfood Group as Coordenador Trade Marketing and at iTrade Smollan as Coordenador de projetos, contributing to her extensive marketing background.
Educational Background
Amanda studied at Universidade Anhembi Morumbi, where she earned a degree in Marketing. She also completed a degree in Processos Gerenciais from the same institution between 2019 and 2021. This educational foundation supports her expertise in marketing and management, which she applies in her professional roles.
Early Career Experience
Amanda began her career in marketing and sales with roles at Grupo Bimbo and SONDA. At Grupo Bimbo, she worked as an Assistente comercial for 11 months in 2006, and at SONDA, she served as an Assistente comercial from 2007 to 2010. These early experiences provided her with foundational skills in commercial operations and marketing strategies.
Market Analysis and Strategic Decision-Making
In her roles, Amanda conducts market analysis and benchmarking to inform strategic marketing decisions. This analytical approach enables her to develop effective marketing strategies and presentations that align with business objectives, enhancing overall marketing performance.