Evandro Damião Barbosa
About Evandro Damião Barbosa
Evandro Damião Barbosa is a Marketing & Business Intelligence Manager at C6 Bank, focusing on performance and data-driven strategies. He has extensive experience in marketing intelligence and business analytics, having previously held roles at Santander Brasil, Publicis Brasil, and other notable companies.
Current Role at C6 Bank
Evandro Damião Barbosa currently serves as the Marketing & Business Intelligence Manager (Performance) at C6 Bank, a position he has held since 2021. In this role, he focuses on developing a data-driven culture within the organization. He is responsible for structuring and managing teams in Tags & Digital Analytics and Business Intelligence. His work involves leading initiatives in Geomarketing and Location Intelligence, contributing to the bank's strategic decision-making processes.
Previous Experience at C6 Bank
Before his current position, Evandro worked at C6 Bank as the Marketing Intelligence Coordinator & Dataviz Specialist from 2019 to 2021. During this time, he contributed to the development of solutions for executive decision support, enhancing the bank's marketing intelligence capabilities. His experience at C6 Bank has been instrumental in shaping the bank's approach to data analytics and marketing strategies.
Career Background in Marketing and Business Intelligence
Evandro has a diverse background in marketing and business intelligence, having worked at several notable organizations. He was a Senior Product Manager (CRM & Big Data) at Santander Brasil for one year and held the position of Business Intelligence Supervisor at Publicis Brasil for 11 months. Additionally, he worked as a Digital Analytics & Marketing Cloud Manager at Gauge for two months and as a Data Strategist at aunica Interactive Marketing for five months.
Educational Qualifications
Evandro's educational background includes studies at multiple institutions. He studied Gestão de Pessoas com Ênfase em Liderança Organizacional at Fundação Getulio Vargas, where he focused on team leadership from 2017 to 2018. He also completed a course on Creating Innovation at Hyper Island in 2018. Currently, he is studying Leadership & Innovation at the Massachusetts Institute of Technology. His foundational education includes a Bachelor of Business Administration (BBA) from Faculdade Reges de Dracena.
Contributions to Major Brands
Throughout his career, Evandro has contributed to marketing and data strategies for major brands, including Heineken, Samsung, Jeep, Nivea, and Chevrolet. His experience in these roles has provided him with a strong understanding of how to leverage data for effective marketing strategies, enhancing brand performance and customer engagement.