Fernanda Morales
About Fernanda Morales
Fernanda Morales is a UX Writer Pleno currently working at C6 Bank in São Paulo, Brazil, where she has been employed since 2020. She has a diverse background in content creation and user experience, having previously worked at B2W Digital, Walmart.com Brasil, and other organizations.
Work at C6 Bank
Fernanda Morales has been employed at C6 Bank as a UX Writer Pleno since 2020. In this role, she focuses on enhancing user experience through effective content creation. She actively participates in user testing and research to improve content effectiveness. Her responsibilities include developing ebooks, manuals, and video scripts, as well as producing and maintaining content guides that analyze navigation flows and content revision. She collaborates within squads using the Scrum framework and utilizes project management tools such as Jira, Confluence, and Notion.
Previous Experience in UX Writing
Before joining C6 Bank, Fernanda worked at B2W Digital as a UX Writer Jr. from 2019 to 2020. Her experience also includes a role as a Redatora Web at B2W Digital from 2018 to 2019. Additionally, she served as a Redatora Freelancer at Canaltech Brasil from 2012 to 2013 and held a marketing assistant position at Walmart.com - Brasil from 2014 to 2018. These roles contributed to her expertise in content creation and user experience.
Education and Expertise
Fernanda Morales holds a Bachelor's degree in Communication Social - Journalism from Universidade Anhembi Morumbi, completed in 2010. She pursued further education in UX Writing, completing a course titled 'UX Writing: Reescrevendo a Experiência do Usuário' at FIAP in 2019. Additionally, she has a postgraduate degree in Communication and Marketing from Faculdades Metropolitanas Unidas - FMU, achieved in 2014. Fernanda also completed a 30-hour course on UX in Digital Platforms at Pontifícia Universidade Católica de São Paulo in 2017. She holds a Scrum Foundation Professional Certificate obtained in July 2020.
Internship Experience
Fernanda began her career with internships that provided foundational experience in communication and marketing. She worked as an Estagiária at SBT from 2008 to 2009 and at TV Cultura - FPA from 2009 to 2010. These early roles contributed to her understanding of content creation and user engagement, setting the stage for her future career in UX writing.
Skills in Content Management
Fernanda Morales possesses skills in creating and managing email marketing campaigns, including crafting transactional emails and notifications. She has expertise in producing content guides that involve detailed analysis of navigation flows and content revision. Her proficiency in these areas supports her role in enhancing user experience through effective communication strategies.