Jéssica De Almeida
About Jéssica De Almeida
Jéssica De Almeida is a Senior Performance Analyst at C6 Bank in São Paulo, Brazil, where she has worked since 2020. She has extensive experience in marketing and media roles across various companies, including PayGo Pagamentos and MRM Brasil.
Work at C6 Bank
Jéssica De Almeida has been employed at C6 Bank as an Analista de Performance Sênior since 2020. In this role, she is responsible for leading performance marketing initiatives and developing strategies for customer engagement and optimization of marketing actions, specifically for C6 Empresas. Her focus includes acquisition and profitability, ensuring that best practices are implemented for future marketing strategies.
Previous Experience in Marketing and Media
Before joining C6 Bank, Jéssica De Almeida worked at PayGo Pagamentos as an Analista de Marketing Sênior for 10 months in 2020. She also held several positions at MRM Brasil, including Supervisora de Mídia, Gerente de Mídia Online, and Coordenadora de Mídia. Her tenure at MRM Brasil spanned from 2014 to 2019, where she gained extensive experience in both online and offline media strategies.
Education and Expertise
Jéssica De Almeida has a solid educational background in marketing and administration. She achieved a Pós-graduação Lato Sensu in Marketing Digital from Escola Conquer in 2023. Additionally, she holds a Bacharel em Publicidade e Propaganda from Anhanguera Educacional, completed in 2015, and a Técnico em Gestão de Pequenas Empresas from ETEC Centro Paula Souza, obtained in 2009. Her education supports her comprehensive understanding of consumer journey and conversion funnel strategies in digital media.
Background in Research and Administration
Jéssica De Almeida began her career in research as an Analista de Pesquisa Pleno at Ipsos, where she worked for one year from 2010 to 2011. She also served as Técnico Administrativo II at Hospital Albert Einstein from 2012 to 2014. These roles contributed to her analytical skills and understanding of administrative processes, which complement her marketing expertise.