João Paulo Ayres
About João Paulo Ayres
João Paulo Ayres is the Head of Digital Marketing and Media at C6 Bank, where he has worked since 2018. He has extensive experience in digital marketing, having co-founded PósClique and served in various roles in the industry, including as a mentor and professor.
Work at C6 Bank
João Paulo Ayres has been serving as the Head of Marketing Digital & Mídia at C6 Bank since 2018. In this role, he has been instrumental in developing and implementing innovative digital marketing strategies that align with the bank's goals. His efforts contribute to the bank's mission of providing accessible and efficient banking solutions. Ayres plays a key role in shaping the bank's communication strategies to enhance customer engagement and brand visibility.
Education and Expertise
Ayres has a diverse educational background. He studied Administração at Pontifícia Universidade Católica de Campinas, earning his degree from 1994 to 1999. He furthered his education with a specialization in CRM at ESPM Escola Superior de Propaganda e Marketing from 2010 to 2011. Additionally, he completed a Pós-Graduação in Marketing at FAAP - Fundação Armando Alvares Penteado from 2007 to 2008. His extensive education underpins his expertise in digital marketing and communication.
Background
Before his current role at C6 Bank, João Paulo Ayres co-founded PósClique, where he worked for 14 years, significantly impacting clients' communication and digital marketing efforts. He has also held various positions, including being a member of the board and investor at Wake Up Demand Side Platform, and serving as a mentor at Aceleratech. His experience spans multiple facets of marketing and digital strategy, establishing him as a knowledgeable figure in the field.
Achievements
Throughout his career, Ayres has played a key role in helping numerous clients achieve their communication and digital marketing objectives, particularly during his tenure at PósClique. He has been committed to creating innovative and socially valuable projects within the financial sector. His contributions have been vital in building C6 Bank from the ground up, focusing on disruptive marketing strategies that resonate with modern banking needs.
Teaching Experience
In addition to his professional roles, João Paulo Ayres has been a professor at Impacta since 2008. His teaching experience spans over 16 years, where he imparts knowledge in digital marketing and related fields. This role allows him to share his expertise with students, fostering the next generation of marketing professionals.