Julia Veras E. V. Leite
About Julia Veras E. V. Leite
Julia Veras E. V. Leite serves as the Gerente de UX e Inovação at C6 Bank in São Paulo, Brazil, where she has worked since 2022. With a background in UX product management and institutional relations, she leads a team focused on improving user experiences in banking products.
Work at C6 Bank
Julia Veras E. V. Leite has been serving as Gerente de UX e Inovação at C6 Bank since 2022. In this role, she manages a team that includes UX and UI designers, product owners, and UX writers, focusing on enhancing user experiences for banking products. Prior to her current position, she worked as a UX Coordinator from 2021 to 2022 and as a UX Product Owner from 2020 to 2021. Julia also held the position of Startup Acceleration Manager from 2018 to 2020, where she coordinated two batches of the startup acceleration program at C6 Bank's Opp startup hub.
Education and Expertise
Julia holds a Bachelor of Business Administration (B.B.A.) from Fundação Getulio Vargas, where she studied Strategy & Management from 2013 to 2017. She also studied Business & Economics at Sciences Po for 11 months in 2015. Additionally, she gained insights into entrepreneurship at The Hong Kong University of Science and Technology in 2016. Julia completed her Ensino Médio Americano at Texas Tech University from 2009 to 2011. Her educational background supports her expertise in user experience and innovation within the banking sector.
Background
Julia's professional journey includes various roles that have shaped her career in user experience and innovation. She began her career as a Customer Manager at RH Junior Consultoria in 2014, later serving as Marketing Director at the same firm until 2015. Julia interned at Itaú Unibanco in 2015 and worked as an Institutional Relations Analyst at Endeavor Brasil from 2016 to 2018. Her diverse experiences have contributed to her understanding of user needs and product development in the financial industry.
Achievements
Throughout her career, Julia has utilized research, data analysis, and user testing to address challenges and enhance user experience in banking products. At C6 Bank, she has played a pivotal role in collaborating with designers to create products that meet user needs. Her leadership in managing a multidisciplinary team has been instrumental in driving improvements in user experience across various banking offerings.