Juliana Tsubone
About Juliana Tsubone
Juliana Tsubone is a seasoned professional in product management, currently serving as the Gerente de Produtos Loyalty at C6 Bank since 2021. With a background in business administration and extensive experience in loyalty programs across various companies, she has developed a strong expertise in product strategy and marketing.
Current Role at C6 Bank
Juliana Tsubone serves as Gerente de Produtos Loyalty at C6 Bank, a position she has held since 2021. In this role, she is responsible for managing loyalty products and strategies, contributing to the bank's customer engagement initiatives. Her tenure at C6 Bank has been marked by a focus on enhancing customer loyalty programs and optimizing product offerings.
Previous Experience in Product Management
Before her current role, Juliana worked at Getnet - Brasil as Especialista de Produtos Estratégia Digital for four months in 2015. She also held positions at Multiplus SA, where she served as Analista de Produtos e Mercados Pleno for eight months in 2012 and later as Especialista de Produtos e Mercado - Multiplus Fidelidade from 2013 to 2014. Her experience in these roles provided her with a solid foundation in product strategy and market analysis.
Education and Professional Development
Juliana Tsubone studied Business Administration and Management at the University of La Verne, completing an advanced topics course in business strategy in 2013. She also holds a bachelor's degree in Publicidade, Propaganda e Criação from Universidade Presbiteriana Mackenzie. Additionally, she pursued a postgraduate degree in Gestão de Negócios e Valorização da Empresa at FIA - Fundação Instituto de Administração from 2011 to 2013, enhancing her business acumen.
Career in Marketing and Rewards
Juliana has extensive experience in marketing and rewards programs. She worked at Azul Linhas Aéreas Brasileiras as Coordenadora de Marketing TudoAzul from 2016 to 2019, where she managed marketing strategies for the loyalty program. Prior to that, she was employed at HSBC as Especialista Rewards - Cartões HSBC from 2015 to 2016, focusing on rewards management for credit card products.
Early Career and Internships
Juliana began her career with an internship at Itaú Unibanco, where she worked as Estagiária from 2008 to 2009. She later held the position of Analista de Rewards Junior at Itaú Unibanco from 2011 to 2012. These early roles provided her with foundational experience in the financial services sector and insights into customer rewards programs.