Keyla Sone
About Keyla Sone
Keyla Sone is a marketing professional specializing in activation, events, and sponsorships. She has extensive experience in various roles within the marketing field, currently working at C6 Bank in São Paulo, Brazil.
Work at C6 Bank
Keyla Sone has been working at C6 Bank since 2019 in the role of Marketing | Ativação, Eventos & Patrocínios. In this position, she is responsible for managing marketing initiatives related to activation, events, and sponsorships. Her role includes overseeing the production and application of communication materials that support the commercial area and sales of all bank products. She also plays a key role in planning and organizing relationship events, strategic fairs, and conventions in collaboration with activation agencies. Additionally, she manages the marketing budget and payments, ensuring financial control within the department.
Previous Experience in Marketing and Communications
Before joining C6 Bank, Keyla Sone held various positions in marketing and communications. She worked at GRUPO HINODE as Gerente de Comunicação for 8 months in 2017-2018, where she oversaw communication and event agencies. Prior to that, she was at Nextel Telecomunicações for several years, serving in roles such as Coordenadora de Operações de Varejo and Especialista de Planejamento de Vendas. She also worked at GE Capital as Analista de Marketing, where she contributed to advertising and marketing efforts.
Education and Expertise
Keyla Sone has a strong educational background in business and marketing. She studied at Fundação Getulio Vargas, where she earned an Executive MBA in Business Management from 2010 to 2012. Additionally, she completed a course titled 'Bridge to Business Administration: Competências para Alto Desempenho' in 2009. She also holds a Bachelor's degree in Publicity from Pontifícia Universidade Católica de São Paulo, completed in 2008. Her studies abroad include Advanced International General English at ELS/Golden Gate University in San Francisco and Advanced International Business English in Toronto, Canada.
Professional Development and Skills
Throughout her career, Keyla Sone has developed a range of skills in marketing, event management, and strategic planning. She has coordinated projects aimed at enhancing brand visibility and awareness, which involved developing briefs, negotiating with suppliers, and coordinating with agencies. Her experience includes managing marketing indicators and overseeing budgets, which demonstrates her financial acumen within the marketing domain. Keyla's diverse roles have equipped her with a comprehensive understanding of both operational and strategic aspects of marketing.