Larissa Cordeiro Abreu
About Larissa Cordeiro Abreu
Larissa Cordeiro Abreu is a CRM Analyst at C6 Bank, where she has worked since 2021. She holds a degree in Marketing and has experience in campaign management and performance analysis.
Work at C6 Bank
Larissa Cordeiro Abreu has been employed at C6 Bank as an Analista de CRM since 2021. In her role, she is responsible for developing strategic and operational CRM campaigns that span multiple channels, including Email Marketing, SMS, Central de Notificação, Whatsapp, and Push. She utilizes Sales Force Marketing Cloud for the preparation and execution of campaigns, ensuring that they align with the bank's objectives. Additionally, she monitors and analyzes key performance indicators (KPIs) to assess the effectiveness of these campaigns.
Education and Expertise
Larissa Cordeiro Abreu has a solid educational background in marketing and communication. She studied at Universidade Metodista de São Paulo, where she completed her undergraduate degree in Marketing from 2014 to 2016. She furthered her education with a postgraduate degree in Comunicação Empresarial at the same university from 2017 to 2018. Additionally, she obtained a Técnico em Plásticos from SENAI MARIO AMATO from 2012 to 2014 and studied Administração at ETEC Jorge Street in 2011. She also completed a course in Ensino de Inglês como Segundo Idioma at Next School from 2019 to 2020.
Previous Work Experience
Before joining C6 Bank, Larissa Cordeiro Abreu worked at E/OU-MRM as a CRM Analyst from 2020 to 2021. Prior to that, she served as an Auxiliar Administrativo at Topema Cozinhas Profissionais for nine months in 2015 and 2016. Her diverse work experience has equipped her with a range of skills applicable to her current role in CRM analysis and campaign management.
Technical Skills and Tools
Larissa Cordeiro Abreu possesses technical skills that enhance her capabilities in CRM campaign management. She incorporates HTML adjustments in campaign development, which allows for tailored content presentation. Additionally, she manages the inclusion of banners for the Central de Ofertas using Figma, a design tool that aids in creating visually appealing marketing materials. Her proficiency in these tools supports her effectiveness in executing successful marketing campaigns.
Campaign Management and Analysis
In her role at C6 Bank, Larissa Cordeiro Abreu oversees the management of campaign processes and their service level agreements (SLAs). She is responsible for monitoring and analyzing KPIs to evaluate campaign performance, ensuring that each campaign meets its intended goals. Her ability to develop and execute strategic CRM campaigns across various channels contributes to the overall success of the bank's marketing efforts.