Luana Gomes
About Luana Gomes
Luana Gomes is a Senior Marketing Intelligence Analyst at C6 Bank, where she has worked since 2021. With a diverse background in business intelligence and corporate communication, she has held various roles in prominent companies and has a strong educational foundation in marketing and data analytics.
Work at C6 Bank
Luana Gomes currently serves as a Senior Marketing Intelligence Analyst at C6 Bank, a position she has held since 2021. In this role, she supports the Media team by monitoring the results of digital campaigns, particularly focusing on application campaigns. She conducts studies that aid in the strategic planning of Awareness campaigns, helping to define target audiences and interests. Luana utilizes various platforms and tools, including DataStudio, PowerBI, Google Analytics, Firebase, AppsFlyer, GeoFusion, and SimilarWeb, to enhance her analytical capabilities.
Previous Employment Experience
Prior to her current role, Luana Gomes accumulated diverse experience across several organizations. She worked as a Business Intelligence Coordinator at DPZ&T for three months in 2021. From 2015 to 2017, she was a Corporate Communication Assistant at Ball Corporation. She also held positions at GSK as a Corporate Communication professional for eight months in 2017 and at WMcCann as a Business Intelligence Analyst for seven months in 2019. Other notable roles include working as a Digital Analytics specialist at L'Oréal in 2018 and as a Data Intelligence Specialist at Ogilvy from 2020 to 2021.
Education and Expertise
Luana Gomes has a strong educational background in business and analytics. She earned a Master of Business Administration (MBA) in Marketing from the University of São Paulo, completing her studies from 2020 to 2022. Additionally, she studied Data Analytics at Digital House, achieving an Extracurricular Course from 2020 to 2021. Luana also holds a Bachelor's degree in International Relations from the Federal University of Rio de Janeiro, which she completed from 2014 to 2019. Her expertise includes creating dashboards and structuring databases using Google Cloud.
Recognition in the Analytics Sector
Luana Gomes has been recognized for her contributions to the analytics field. She was acknowledged by Métricas Boss as one of the 40 women to follow in the Analytics sector. This recognition highlights her influence and expertise in marketing intelligence and analytics, showcasing her commitment to advancing in her profession.
Early Career Development
Luana began her career with an internship at PUC-Rio in 2012, where she worked for seven months. She also gained valuable experience at iProspect as a Business Intelligence Coordinator in 2020 for seven months. Additionally, she studied Project Management and Business Administration at Upper Career College of Business and Technology in 2015. This early career development laid the foundation for her subsequent roles in business intelligence and marketing analytics.