Luiz Sampaio
About Luiz Sampaio
Luiz Sampaio is the Senior Head of Strategy and Planning for High-Income Segments at C6 Bank in São Paulo, Brazil, with 20 years of experience in the financial market. He holds a Certified Financial Planner certification and has an educational background that includes an MBA from the Massachusetts Institute of Technology and a postgraduate degree from Fundação Getulio Vargas.
Work at C6 Bank
Luiz Sampaio currently serves as the Senior Head of Strategy and Planning for the High-Income segment at C6 Bank. He has been in this role since 2022, overseeing retail commercial teams that cater to both low and high-income segments. His responsibilities include managing customer satisfaction metrics, particularly through the Net Promoter Score (NPS), and ensuring effective governance of the high-income segment.
Education and Expertise
Luiz Sampaio has a strong educational background in business and engineering. He earned a Master of Business Administration (M.B.A.) from the Massachusetts Institute of Technology, where he studied from 2009 to 2011. Prior to that, he completed his engineering degree at the Instituto Tecnológico de Aeronáutica (ITA) from 1997 to 2001. Additionally, he pursued a postgraduate degree (CEAG) at Fundação Getulio Vargas from 2003 to 2005. He also holds a Certified Financial Planner (CFP) certification.
Background
Luiz Sampaio has 20 years of experience in the financial market. His career has involved significant roles in strategy, planning, and customer satisfaction management. He has a proven track record in organizational transformation and change management, contributing to the development and execution of strategies that enhance operational efficiency and customer engagement.
Achievements
In his current role at C6 Bank, Luiz Sampaio is responsible for the governance of the high-income segment, ensuring that the strategies align with the bank's objectives. He has successfully managed retail commercial teams, focusing on improving customer satisfaction through the implementation of performance metrics like the Net Promoter Score (NPS). His involvement in organizational transformation initiatives has positioned him as a key player in adapting to market changes.