Mariana Novaes Barreto
About Mariana Novaes Barreto
Mariana Novaes Barreto is a Performance Marketing Specialist at C6 Bank in São Paulo, Brazil, with extensive experience in customer relationship management and marketing strategies. She has worked for notable companies including Grupo Boticário and Itaú Unibanco, and has a background in Marketing and Technical Writing.
Work at C6 Bank
Mariana Novaes Barreto has been employed at C6 Bank as a Performance Marketing Specialist since 2022. In this role, she focuses on performance marketing strategies to enhance customer engagement and optimize marketing efforts. Her position is based in São Paulo, Brazil, where she contributes to the bank's marketing initiatives.
Previous Experience in Marketing
Prior to her current role, Mariana worked at Grupo Boticário as a Senior CRM Analyst from 2016 to 2021. During her five years there, she developed CRM strategies for various brands, concentrating on strategic planning and customer journey structuring. She also held positions at Itaú Unibanco as a Marketing Specialist CRM for six months in 2021-2022 and at Beleza na Web as a Junior CRM Analyst from 2015 to 2016.
Education and Expertise
Mariana holds a degree in Marketing from Anhanguera Educacional, where she studied from 2011 to 2013. Additionally, she completed a Technical degree in Publicity at Centro Universitário Senac from 2010 to 2012. Her educational background supports her expertise in creating databases, consumer profile analysis, and market insights.
Skills and Tools Utilized
Mariana possesses a dual focus in CRM, integrating communication and marketing with business analysis. She has experience implementing cross-media actions, including WhatsApp and digital consultant solutions for physical stores. She utilizes various tools for data extraction and analysis, including Salesforce, Google Analytics, Google Cloud, and QlikView.