Matheus Lermen Gonçalves
About Matheus Lermen Gonçalves
Matheus Lermen Gonçalves is an Analista de CRM Jr at C6 Bank, specializing in data manipulation and communication strategies using SQL and Salesforce Marketing Cloud. He holds a degree in Chemical Engineering from Universidade Federal de São Paulo and has experience in marketing and people analytics.
Work at C6 Bank
Matheus Lermen Gonçalves serves as an Analista de CRM Jr at C6 Bank, a position he has held since 2022. In this role, he is responsible for defining communication channels and target audiences for campaign launches. His work involves utilizing data-driven strategies to enhance customer engagement and optimize marketing efforts.
Education and Expertise
Matheus studied Engenharia Química at Universidade Federal de São Paulo, where he earned a Bacharelado em Engenharia from 2017 to 2022. He also completed a Técnico de Marketing at ETEC - Escola Técnica Estadual de São Paulo from 2013 to 2014. His educational background provides a solid foundation in both engineering and marketing principles.
Technical Skills and Tools
Matheus utilizes SQL for data manipulation and automation of queries within CRM processes. He employs Salesforce Marketing Cloud to create and manage communication journeys across various channels, including SMS, Push notifications, Email, and Banners. These technical skills enhance his ability to execute effective marketing strategies.
Previous Experience at Digio
Before joining C6 Bank, Matheus worked at Digio as an Estagiário de People Analytics from 2021 to 2022. In this role, he gained experience in analytics and contributed to the understanding of employee engagement and organizational dynamics.