Paula Kairalla
About Paula Kairalla
Paula Kairalla is a Senior Marketing Analyst with extensive experience in CRM and customer experience. She has worked for notable companies including FCA Fiat Chrysler Automobiles, Stellantis Latam, and C6 Bank, and holds degrees in Social Communication and Business Administration.
Current Role at C6 Bank
Paula Kairalla serves as a Senior Marketing Analyst at C6 Bank, a position she has held since 2021. In this role, she is responsible for overseeing digital project strategies and measuring the outcomes of loyalty programs. Her work focuses on enhancing customer engagement and optimizing marketing initiatives within the banking sector.
Previous Experience at FCA Fiat Chrysler Automobiles
Before joining C6 Bank, Paula worked at FCA Fiat Chrysler Automobiles as a Senior CRM & Customer Experience Analyst from 2020 to 2021. During her tenure, she contributed to improving customer relationship management and enhancing the overall customer experience through targeted strategies.
Experience at Stellantis Latam
Paula Kairalla held the position of Senior CRM & Customer Experience Analyst at Stellantis Latam for 11 months in 2021. Her role involved managing customer interactions and implementing strategies to optimize the consumer journey, further developing her expertise in CRM.
Educational Background
Paula Kairalla studied at Escola Superior de Propaganda e Marketing, where she earned a degree in Social Communication with a focus on Advertising and Marketing from 2011 to 2015. She also completed a postgraduate program in Administration at Fundação Getulio Vargas from 2017 to 2018. Additionally, she participated in an exchange program at Universitat Autònoma de Barcelona in 2013, where she studied Marketing.
Skills and Specializations
Paula specializes in customer relationship management (CRM), with a strong emphasis on implementing communication workflows, managing consumer journeys, and conducting A/B testing analysis. She has experience in digital communication, managing brand social channels, and executing online media campaigns, which enhances her ability to analyze global marketing demands effectively.