Rafael Marques Ferreira
About Rafael Marques Ferreira
Rafael Marques Ferreira is a CRM Analyst at C6 Bank, with a diverse background in business coordination, marketing, and analytics across various companies in Brazil. He holds degrees in Communication and Data Analysis and has experience in performance media tools and client-focused analytics.
Current Role at C6 Bank
Rafael Marques Ferreira has been working as a CRM Analyst at C6 Bank since 2021. In this role, he is responsible for supporting the CRM's Intelligence team by creating studies, analyses, and blueprints. He also collaborates with the Product and Marketing teams to develop strategies aimed at product monetization. His work involves applying algorithms to enhance the understanding of clients and improve communication strategies.
Previous Experience in Business Coordination
Before joining C6 Bank, Rafael worked at E/OU-MRM as a Business Coordinator for two months in 2021. His responsibilities included overseeing business operations and coordinating various projects. This role provided him with valuable experience in managing business processes in São Paulo, Brazil.
Background in Business Intelligence
Rafael Marques Ferreira served as a Business Intelligence Analyst at Activision Blizzard for four months in 2020. His role involved creating a conversion funnel and an attribution model aligned with the bank's KPIs. He later returned to E/OU-MRM as a Senior BI Analyst for five months, where he further developed his expertise in business intelligence.
Education and Expertise
Rafael holds a Bachelor's degree in Communication Social: Publicity and Propaganda from Faculdade Cásper Líbero, completed between 2013 and 2016. He also earned a Graduate degree in Data Analysis, Data Mining, and Artificial Intelligence from FIA Business School from 2020 to 2021. Additionally, he completed a technical course in International Business and Foreign Trade at Colégio Visconde de Porto Seguro from 2006 to 2008.
Experience in Marketing and Media Analysis
Rafael has a diverse background in marketing and media analysis. He worked as a Media Analyst at Yooper Digital Marketing from 2018 to 2019 and as a Product Marketing Intern at LG Electronics for one year from 2013 to 2014. He also completed an internship in E-Commerce at Nike for five months in 2015. His experience includes managing performance media tools such as Google Ads and Facebook Business Manager.