Renan Larios
About Renan Larios
Renan Larios is an experienced CRM Analyst currently working at C6 Bank in São Paulo, Brazil. He has a background in information systems and marketing automation, with skills in data analysis and visualization.
Work at C6 Bank
Renan Larios has been employed at C6 Bank as an Analista de CRM since 2019. In this role, he focuses on customer relationship management, utilizing his expertise to enhance customer interactions and improve data-driven decision-making. His work contributes to the bank's strategic initiatives aimed at optimizing customer engagement and retention.
Previous Experience in CRM and Marketing
Prior to his current position, Renan Larios worked at Multiplus S/A as an Analista CRM/DBM Jr. from 2015 to 2018. He also held the role of Analista de Marketing at Webmotors for a brief period in 2018. His experience includes working as an Analista DBM/BI at Marketdata for five months in 2019, where he focused on database marketing and business intelligence.
Education and Expertise
Renan Larios holds a Bacharelado de Sistemas de Informação from Centro Universitário Fundação Santo André, completed between 2011 and 2014. He also earned a Master of Business Administration (MBA) in Digital Data Marketing from FIAP, studying from 2020 to 2021. Additionally, he studied Processamento de Dados at E.M.E Alcina Dantas Feijão, achieving a Técnico degree in 2011.
Technical Skills and Specializations
Renan Larios is skilled in advanced marketing automation using AMP Script and API REST within Salesforce Marketing Cloud. He has experience in OLAP environments and creating dimensional data models for data analysis. He is proficient in developing dashboards and reports using Tableau, and he utilizes Pentaho Data Integration for efficient ETL processes in data management.
Career Development and Roles
Renan began his career as an Estagiário at Multiplus S/A from 2013 to 2014. He progressed to the role of Analista CRM/DBM Jr. and later gained experience in various marketing and data analysis roles. His career reflects a steady advancement in the fields of CRM and data management, showcasing his commitment to professional growth.