Rodrigo Pedro Monteiro
About Rodrigo Pedro Monteiro
Rodrigo Pedro Monteiro is the Head of Performance & Web Analytics at C6bank, with over a decade of experience in digital marketing. He has a strong background in Web Analytics and Business Intelligence, having previously served as Managing Partner and Performance Director at Pós-Clique for ten years.
Work at C6 Bank
Rodrigo Pedro Monteiro has been serving as the Head of Performance & Web Analytics at C6 Bank since 2018. In this role, he focuses on optimizing performance metrics and enhancing web analytics strategies to support the bank's digital marketing efforts. His responsibilities include developing methodologies for performance control of marketing investments, ensuring data-driven decision-making across various marketing channels.
Previous Experience at Pós-Clique
Prior to his current position, Rodrigo worked at Pós-Clique as a Managing Partner and Performance Director from 2008 to 2018. During his decade-long tenure in the São Paulo area, he gained extensive experience in digital marketing, specifically in areas such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Programmatic advertising. His leadership contributed to the company's growth and success in the digital landscape.
Education and Expertise
Rodrigo holds an MBA in Business Intelligence, which he completed from 2014 to 2015 at Fiap. He also studied at Universidade Presbiteriana Mackenzie, where he earned a bachelor's degree in Advertising/Marketing from 2008 to 2011. His educational background, combined with over a decade of experience, has equipped him with a strong foundation in Web Analytics and Business Intelligence, enhancing his ability to drive data-informed strategies.
Digital Marketing Skills
Rodrigo possesses a robust skill set in digital marketing, with a focus on Conversion Rate Optimization and E-commerce strategies. His expertise spans various aspects of digital marketing, allowing him to implement effective strategies that improve online performance and customer engagement. His experience in team management has further strengthened his leadership capabilities within the digital marketing sector.