Virginia De Almeida Linhares Torres
About Virginia De Almeida Linhares Torres
Virginia De Almeida Linhares Torres serves as the Head Senior Segmentos PJ at C6 Bank, where she leads customer strategy and engagement initiatives. With over 12 years of experience in the financial sector across Latin America, she has held various leadership roles in customer experience and CRM at notable institutions such as Grupo Santander and Bradesco.
Work at C6 Bank
Virginia De Almeida Linhares Torres currently serves as Head Senior Segmentos PJ at C6 Bank, a position she has held since 2022. In this role, she is responsible for managing customer strategy for PJ segments, which includes overseeing the value proposition, P&L management, relationship model, service model, NPS, segmentation, and positioning. Additionally, she manages agile rooms focused on profitability and leads engagement initiatives such as Marketplace and C6 Experience PJ.
Previous Experience in Banking
Virginia has extensive experience in the banking sector, having worked at several prominent institutions. She was previously employed at Grupo Santander Brasil as Superintendente de Experiencia Cliente & Qualidade from 2013 to 2014 and as Gerente de Marketing de Relacionamento from 2005 to 2006. She also held roles at Bradesco, including Head Vila CRM in 2022 and Head Hub de Rentabilização from 2018 to 2022. Her international experience includes positions at Banco Santander Chile and Banco Santander Rio in Argentina.
Education and Expertise
Virginia holds an MBA in Banking from Fundação Dom Cabral, which she completed from 2002 to 2003. She also studied Publicidade at Universidade Federal de Minas Gerais, earning a degree in Communication with a focus on Advertising. Additionally, she completed the Programa Desarrollo Ejecutivo In Company at Universidad Adolfo Ibáñez in 2013 and obtained a Master's in Marketing and Commercial Management from EDDE - Escuela de Dirección de Empresas in 2009.
Skills and Methodologies
Virginia has developed expertise in process reengineering, business intelligence, and digital channels. She applies agile methodologies to enhance business operations, focusing on growth, e-commerce, and customer experience. Her skills extend to managing customer engagement initiatives and overseeing CRM strategies, which contribute to her effectiveness in the banking sector.
Language Proficiency
Virginia is fluent in Spanish and has advanced proficiency in English. This linguistic ability supports her work in diverse Latin American markets, including Brazil, Argentina, and Chile, where she has over 12 years of experience.