Vitor Alesi Cáceres
About Vitor Alesi Cáceres
Vitor Alesi Cáceres is a Marketing Intelligence Analyst at C6 Bank, specializing in data analysis and customer behavior insights. He has a background in business administration and experience in various roles within the marketing intelligence sector.
Work at C6 Bank
Currently, Vitor Alesi Cáceres serves as an Analista Pleno in the Marketing Intelligence (BI) department at C6 Bank, a position he has held since 2022. His responsibilities include managing user tracking and parameterization for media and customer interactions within the app. He integrates Business Intelligence (BI) teams from the TIM/C6 partnership to enhance customer acquisition strategies. Previously, he worked as an Analista Jr in the same department from 2020 to 2022, contributing to various marketing intelligence initiatives.
Previous Experience at White Martins
Vitor Alesi Cáceres has a background in White Martins, where he held multiple roles. He started as an Estagiário Comercial from 2018 to 2019, gaining foundational experience in commercial operations. In 2020, he transitioned to the role of Analista Jr in Precificação, where he worked for nine months. His time at White Martins provided him with valuable insights into pricing strategies and commercial analysis.
Education and Expertise
Vitor Alesi Cáceres studied at Centro Universitário FEI, where he pursued a degree in Administração de Empresas, achieving his Bacharelado from 2016 to 2019. His education laid the groundwork for his expertise in marketing intelligence and data analysis. He possesses advanced skills in data visualization tools such as PowerBi, Data Studio, and Excel, which he utilizes to create dashboards that measure campaign performance and customer metrics.
Technical Skills and Tools
Vitor Alesi Cáceres has developed a strong proficiency in various analytical tools and platforms. He utilizes Firebase, Appsflyer, Google Analytics, and Geofusion for performance analysis and generating insights. His technical skills enable him to create in-depth reports that highlight investment analysis, account openings, and customer acquisition costs for both individual and business clients. He also leads the creation of dashboards to track conversion rates and customer types.
Dashboard Creation and Performance Measurement
In his current role, Vitor Alesi Cáceres leads the creation of dashboards that measure campaign performance and customer engagement. He manages the account opening process by developing key dashboards that provide insights for technology and experience improvements. His focus on data-driven decision-making supports the optimization of marketing strategies and enhances overall customer experience.