Aida Caba
About Aida Caba
Aida Caba is a Global Strategic Planner Senior at Cabify and a member of APG SPAIN, with extensive experience in brand strategy and marketing across various international brands.
Current Roles at Cabify and APG SPAIN
Aida Caba is currently serving as Global Strategic Planner Senior at Cabify since 2024. She is located in Madrid, Comunidad de Madrid, España. Additionally, Aida has been a member and partner at APG SPAIN since 2022.
Previous Strategic Planning Experience
Aida Caba has extensive experience as a Strategic Planner at Momentum Worldwide where she worked from 2022 to 2024. Her role involved strategic planning initiatives aimed at enhancing brand communication and marketing strategies in Madrid.
Brand Strategy and Marketing Roles
Aida served as a Brand Strategy and Marketing Officer at The Valley Digital Business School from 2020 to 2022. Her experience includes working as a Trainee in New Business and Marketing at Carat in 2019 and as an Ejecutiva de Cuentas Junior at Boceto Comunicación from 2018 to 2019.
Educational Background
Aida Caba completed her education in Publicidad at The Atomic Garden, Escuela de Publicidad y Comunicación, achieving a Brand Manager certification in 2019. She earned a Grado en Publicidad y Relaciones Públicas from Universidad de Cádiz, attending from 2013 to 2018. She also obtained a degree in Marketing e Investigación de Mercados from Universidad de Cádiz in 1970.
Professional Experience and Global Projects
Aida led the global launch strategy for physical products across three markets and developed experiential toolkits for creative agencies implemented in over seven countries. She has consulted independently for various sectors and collaborated with international brands such as Coca-Cola, Repsol, JTI, Starbucks, and Mapfre.
Early Career and Volunteer Work
In her early career, Aida worked at TED Conferences as production staff in 2017 and was a Communication Intern at the Escuela Politécnica Superior de Algeciras the same year. Moreover, she volunteered for the organization [c de c] Club de Creativos de España in San Sebastián in 2018.