Andrea Crosby Redshaw
About Andrea Crosby Redshaw
Andrea Crosby Redshaw is a Rider Growth Analyst at Cabify, focusing on audience analysis and campaign strategy in Lima, Peru.
Company
Andrea Crosby Redshaw works at Cabify, specifically for Maxi Mobility / Cabify Perú y Ecuador. Cabify, a prominent player in the mobility sector, focuses on providing ride-hailing services in various urban areas. Andrea has been contributing to the company's growth and engagement strategies since 2019.
Title
Andrea holds the position of Rider Growth Analyst at Cabify. In this role, she is responsible for analyzing audience data to set and achieve key performance indicators. Her work focuses on strategic planning and execution to drive the growth of Cabify's user base in Peru and Ecuador.
Education and Expertise
Andrea studied Ciencias Publicitarias at the Instituto Peruano de Publicidad and received her Tituladas degree after completing her studies from 2012 to 2015. Her education provided her with a strong foundation in advertising sciences, which she leverages in her current and previous marketing roles.
Background
Andrea has extensive experience in marketing and media analysis. Prior to her current role, she served as Rider Engagement Associate at Cabify and as a Marketing Analyst and Assistant at Easy Taxi Perú. She also held the role of Media Assistant at Central Media SAC for four months in 2014.
Achievements
Andrea played a key role in the migration project from Easy Taxi to Cabify, which involved strategic planning and execution. She contributed significantly to the expansion of Cabify services in the Lima Norte region by focusing on audience analysis and campaign strategy. In her current role, she uses Tableau for data analysis and is responsible for coordinating content across multiple communication channels, developing case studies to identify best practices for future campaigns.