Daniel Rodrigo
About Daniel Rodrigo
Daniel Rodrigo is the VP of Marketing at Cabify and an Associate Professor at IE Business School, with a diverse background in marketing and strategic planning.
Current Role at Cabify
Daniel Rodrigo is the Vice President of Marketing at Cabify, a position he has held since 2022. In this role, he oversees the company's marketing strategies and campaigns to enhance brand visibility and engagement. His leadership focuses on leveraging data and technology for effective consumer marketing.
Previous Roles at Cabify
Before becoming VP of Marketing at Cabify, Daniel served in several significant roles within the company. He was the VP of Brand, Media & Creative from 2020 to 2022. Additionally, he acted as the Global Director of Brand, Media & Creative for 9 months in 2020, and the Global Head of Media & Creative from 2019 to 2020. His tenure at Cabify also includes his appointment as Head of Marketing Outreach & Awareness for Europe from 2019 to 2020.
Academic Role
Daniel has been an Associate Professor at IE Business School since 2018. His role includes mentoring students and contributing to the academic community with his extensive industry experience. Based in Madrid, he blends his professional expertise with academic insights to provide a comprehensive learning experience.
Past Professional Experience
Daniel's professional journey features diverse roles in various organizations. He was the Head Of Strategic Planning & a Board Member at La Despensa from 2016 to 2019. He also held the title of Senior Vice President - Digital Innovation & Strategy at Zeno Group in 2015-2016, and Global Strategy Director at Havas Media Group from 2013 to 2015. His strategic acumen was fostered through earlier positions at Havas Media Group, influenZia, Medios y Redes Online, and Futura Networks.
Educational Background
Daniel holds multiple degrees from prestigious institutions. He earned an Executive Education in Strategic Project Management from IE Business School in 2010. He also holds a Master’s degree in Marketing Management from ESIC Business & Marketing School (2007-2008), and a Master’s degree in Sales Management from Universidad Rey Juan Carlos (2007-2008). Additionally, he completed his Bachelor's degree in Journalism from Universidad Carlos III de Madrid in 2006.