Elena Puerta
About Elena Puerta
Elena Puerta is the Global Manager of Strategic Planning & Content at Cabify, with over 15 years of experience in brand strategy, communication, innovation, and entrepreneurship.
Title
Elena Puerta is the Global Manager Of Strategic Planning & Content at Cabify, based in Madrid, Comunidad de Madrid, España. She took on this role in 2023.
Company
Elena has held several positions at renowned organizations throughout her career. Notably, she worked at international companies such as Profero, Sotheby's, Price Waterhouse Coopers, and Leo Burnett. She has also been involved with startups like SillyBilly and has a prominent role at Frutas de Granada as the Founder and Managing Director.
Education and Expertise
Elena obtained a degree in International Business from Universidad Pontificia Comillas and NEOMA Business School. She also pursued a Bootcamp for Account Planners at Miami Ad School and achieved a Degree in Photography at Look. Her early education includes 13 years at the American School of Valencia, equipping her with a global perspective and expertise in international business and brand strategy.
Background
Elena Puerta has amassed over 15 years of experience in brand strategy, communication, innovation, and entrepreneurship. Her career includes significant roles at Neo@Ogilvy, Pingüino Torreblanca, and LOLA MullenLowe. She also contributed as a teacher at the Brother Advertising School. Her diverse sector involvement reflects her comprehensive understanding of strategic planning and content management.
Professional Experience
Elena's journey began with internships at Meta Urbaba S.A., Price Waterhouse Coopers, and Sotheby's, which laid the foundation for her career. She has subsequently held titles including Account Executive at NETTHINK IBERIA SL, Account Manager at Profero, and Senior Strategic Planner at LOLA MullenLowe. Her tenure includes significant freelance roles such as Strategy Director at &Rosàs and Strategic and Marketing Consultant at various startups and advertising agencies.