Laura Carranza Walteros
About Laura Carranza Walteros
Laura Carranza Walteros is a Growth Analyst at Cabify with a background in campaign management and marketing analysis.
Title
Laura Carranza Walteros currently holds the position of Growth Analyst at Cabify. She has been with the company since 2021.
Career at Cabify
Laura Carranza Walteros started her role as a Growth Analyst at Cabify in 2021. As a Growth Analyst, she focuses on strategies to stimulate and sustain company growth, leveraging data to inform business decisions and optimize performance.
Previous Experience at Publicis Groupe
Laura Carranza Walteros worked at Publicis Groupe in 2021 as a Campaign Manager for 5 months. In this role, she was responsible for overseeing marketing campaigns. Additionally, she participated in the Publicis Media Academy for one month in 2020, which provided her with foundational media planning and buying skills.
Roles at British American Tobacco (BAT)
Laura Carranza Walteros has extensive experience at British American Tobacco (BAT). From 2020, she worked as an NGP (Vype) Analyst for 9 months, focusing on Next Generation Products. Prior to that, she served as a Consumer Activation Analyst in Bogotá for 2 months. She began her tenure at BAT as a Marketing Skills Development Intern in 2019, where she spent 6 months honing her marketing competencies.
Education and Academic Background
Laura Carranza Walteros pursued her education at Universidad de La Sabana. She studied Empresa, Gestion, Marketing y Disciplinas Afines and earned a degree in Administración de Mercadeo y Logistica, completing her studies from 2015 to 2020. Her academic background laid a strong foundation for her career in marketing and business management.