Leire Mas Beloqui
About Leire Mas Beloqui
Leire Mas Beloqui is the CRM / Lifecycle/ Marketing Automation Manager - Global Growth at Cabify, with extensive experience in marketing and project management.
Title
Leire Mas Beloqui holds the position of CRM / Lifecycle/ Marketing Automation Manager - Global Growth at Cabify. She has been with the company since 2016, leading initiatives in customer relationship management and marketing automation.
Career Background
Leire Mas Beloqui's career spans various roles with a focus on communication, project management, and sales. Before joining Cabify, she worked at the European Parliament as a Communication & PPRR Assistant in 2016, and at Pipetti as a Project Manager (Community Manager y Marketing Digital) from 2014 to 2016. She also held a Project Manager role at The Must Have from 2013 to 2014 and served as Sales Executive at Rixos GSM in Dubai from 2012 to 2013. Additionally, she was a Marketing Assistant at Paramount Home Entertainment from 2011 to 2012.
Education and Expertise
Leire Mas Beloqui has a diverse educational background. She earned her Licenciada en Publicidad y Relaciones Públicas (Bachelor's degree in Advertising and Public Relations) from Universidad de Navarra, studying from 2005 to 2010. She further specialized with a Master en Comunicación de Moda (Master's degree in Fashion and Communication) from IED, completed in 2011. She also completed a Postgrado en Marketing Digital (Postgraduate in Digital Marketing) from La Salle International Graduate School of Business, Madrid, in 2014.
Role at Cabify
In her current role at Cabify, Leire Mas Beloqui manages a team of three people and leads CRM strategy, focusing on driver lifecycle stages such as awareness, invitations, onboarding, retention, and reactivation. She has played a significant role in the Easy Taxi acquisition project, managing the migration of drivers. She uses Braze to design and automate communication flows and is involved in monitoring, optimizing, and A/B testing CRM campaigns to enhance their effectiveness. She also oversees the establishment of KPIs to measure campaign and flow effectiveness.
Experience in Project Management
Leire Mas Beloqui has a robust background in project management, having worked in various capacities prior to her role at Cabify. At Pipetti, she was responsible for community management and digital marketing. At The Must Have, she managed projects for several months, and she also gained international experience as a Sales Executive at Rixos GSM in Dubai. This varied experience has equipped her with strong project management skills and a deep understanding of different market dynamics.