Leonor Barrueco Egido
About Leonor Barrueco Egido
Leonor Barrueco Egido is the SVP of Growth at Cabify, where she leads global growth initiatives and oversees a team of over 150 individuals.
Current Positions at Cabify
Leonor Barrueco Egido currently holds multiple key roles at Cabify. She serves as the Senior Vice President (SVP) of Growth, where she leads a team of over 150 individuals and is responsible for scaling growth initiatives across all Cabify regions. Additionally, she manages Rider Engagement on a global scale within the company's marketing division. Her responsibilities include overseeing global budget tracking, performance against key top-line growth KPIs, and working closely with diverse stakeholders across various departments like Tech, Data Science, and Legal.
Role as Guest Teacher at ISDI
Apart from her primary roles at Cabify, Leonor Barrueco Egido also contributes to academia as a Guest Teacher and Speaker at ISDI. This position allows her to share practical insights and real-world experiences in the domain of digital business and growth strategies. Her involvement at ISDI underscores her commitment to educating the next generation of professionals.
Professional Background
Leonor Barrueco Egido has a diverse professional background, including roles at Accenture and Vodafone. She served at Accenture for six years as a Strategy Senior Consultant and for two years as a Systems Integration Analyst. She also gained industry experience as an Intern at Vodafone. Her career spans various sectors and roles, showcasing her versatility and breadth of expertise.
Educational Qualifications
Leonor holds a Master in Internet Business from ISDI, obtained from 2015 to 2016, and a degree in Market Research (Investigación de mercados) from Universitat Oberta de Catalunya, completed from 2009 to 2011. She also has a seven-year engineering degree in Telecommunications (Ingeniero de Telecomunicaciones) from Universidad Politécnica de Madrid, which she completed from 1999 to 2006. Her educational background supports her multifaceted career in both technical and strategic roles.
Previous Roles at Cabify and Localing
Before her current roles, Leonor was the Head of Driver Engagement in Global Operations at Cabify from 2017 to 2018. Prior to that, she co-founded Localing, a company where she worked from 2015 to 2016. These positions allowed her to hone her leadership skills and gain valuable startup and operational experience, contributing to her broad professional expertise.