Manuel Vera Barragan
About Manuel Vera Barragan
Manuel Vera Barragan is a Social Media Specialist at Cabify, with extensive experience in digital marketing and social media management across various companies in Spain and the UK.
Company
Manuel Vera Barragan is currently employed at Cabify, a well-known ride-hailing company, where he plays a crucial role in social media management. His responsibilities involve crafting the strategy and structure for various paid social media channels. He is also tasked with optimizing budget allocation to meet the company's business objectives.
Title
Manuel Vera Barragan holds the position of Social Media Specialist at Cabify. In this role, he is responsible for financial reporting, weekly performance tracking, and meeting company objectives such as Customer Acquisition Cost (CAC) and app installations. He also collaborates with local teams for campaign optimization and manages budget redistribution based on campaign performance.
Education and Expertise
Manuel Vera Barragan has an extensive educational background that supports his role as a Social Media Specialist. He studied at ESIC: Business & Marketing School, achieving a 'Programa Superior de Marketing Digital' from 2014 to 2015. He also attended Universidad de Valladolid, where he studied Relaciones Públicas, Publicidad y Comunicación Aplicada, obtaining a Licenciado over a span of six years, from 2004 to 2010.
Professional Background
Manuel Vera Barragan has a diverse professional background in social media and digital marketing. Before joining Cabify in 2017, he worked at several companies, including ADTZ (2014-2017), GroupM Spain (2016-2017), WINK Transforming Through Digital (2017), and iProspect (2015-2016) as a Social Media Specialist. He also held roles at El Corte Ingles, H&M, and McDonald's Corporation earlier in his career, gaining valuable experience in different industries.
Achievements
In his role at Cabify, Manuel has successfully engaged in A/B testing to leverage segmentation capabilities across various social media platforms. He plays a key role in defining strategies for campaign optimization and budget management. His contributions have been critical in achieving business objectives like CAC and app installs, enhancing Cabify's social media presence and performance.