María Maroto Bajo
About María Maroto Bajo
María Maroto Bajo is the Global Manager of Brand, Media, and Creative at Cabify, with extensive experience in marketing and communications roles across various companies.
Current Position at Cabify
María Maroto Bajo currently holds the position of Global Manager of Brand, Media, and Creative at Cabify. She began this role in 2020. In her capacity, she is responsible for overseeing the brand's media and creative strategies on a global scale.
Previous Roles at Cabify
Before assuming her current position, Maroto worked as the Global Media & Creative Coordinator at Cabify for 9 months in 2020. Prior to that, she served as Campaign Associate EU from 2019 to 2020, working for 1 year in Madrid, Comunidad de Madrid, Spain. Her tenure at Cabify reflects her deep involvement in the company's media and creative departments.
Experience at BURGER KING ESPAÑA
María held important roles at BURGER KING ESPAÑA. She served as an ATL/BTL Senior Analyst for 2 months in 2017, and as Brand & Communications Manager from 2017 to 2018, where she worked for a year. Her responsibilities included overseeing brand communications and analyzing above-the-line and below-the-line marketing strategies.
Early Career and Roles at A Punto Eventos
María Maroto Bajo's career began at A Punto Eventos, where she worked as an Event Planner from 2008 to 2011 for 3 years. She later advanced to the position of Project Manager, serving from 2015 to 2017 for 2 years. Her early roles involved managing various events and projects, laying the foundation for her expertise in brand and media management.
Roles at The Coca-Cola Company | Carat
María gained substantial experience working at The Coca-Cola Company | Carat. She was employed as a Connections Executive - IMC (Integrated Marketing Communication) from 2012 to 2015 for 3 years. Prior to that, she was a Connections trainee - IMC from 2011 to 2012 for 1 year. These roles involved managing integrated marketing communications for the brand.
Educational Background
María studied at several institutions. She achieved a Licenciatura from Universidad Complutense de Madrid in 1970, completed a Curso de Experto en Medios at Asociación de Agencias de Medios, and attended Jornadas sobre Bolsa y Mercados Financieros at Bolsa de Madrid. Additionally, she completed Curso de Azafata-auxiliar de Congresos at SEPECAM and Curso Monitor Tiempo Libre at Junta de Castilla-La Mancha.