Mercedes Salguero
About Mercedes Salguero
Mercedes Salguero is the Global Head of Digital & Marketing Innovation at Cabify, with extensive experience in digital marketing and operations in Madrid, Spain.
Title
Mercedes Salguero holds the position of Global Head Of Digital & Marketing Innovation at Cabify, based in Madrid, Spain.
Current Role at Cabify
As of 2023, Mercedes Salguero serves as the Global Head Of Digital & Marketing Innovation at Cabify. She operates in a hybrid work environment in Madrid, Community of Madrid, Spain. Her role involves driving digital strategy and spearheading marketing innovations for the company.
Previous Experience at Cabify
Before her current role, Mercedes Salguero was the Global Head of Digital at Cabify from 2019 to 2024. In this position, she oversaw the company's digital initiatives for five years, contributing significantly to its growth and digital transformation.
Professional Background
Mercedes Salguero has an extensive career spanning multiple roles and companies. She worked at Mobusi, by Fibonad, in various positions from 2014 to 2019, including VP of Traffic, Accounts Director, and New Business Director. Prior to Mobusi, she held roles at Spiroox Media as Head of Operations, Head of Accounts and Publishers Manager, and Account Manager. Her career began at Sulake Spain as an Online Marketing Assistant.
Education and Expertise
Mercedes Salguero studied at EAE Business School, earning a Postgraduate Degree in Business Management from 2013 to 2014. She also holds a degree in Advertising and Public Relations from Universidad Complutense de Madrid, completed from 2005 to 2010. Her expertise includes handling cross-cultural issues, high-level negotiation skills, and strong problem resolution and creative problem-solving abilities.