Pablo Rubio Martínez
About Pablo Rubio Martínez
Pablo Rubio Martínez is the Global Performance Manager at Cabify, responsible for driver acquisition across Latin America and Iberia. He has extensive experience in online marketing and user acquisition, having worked at Jobandtalent, Google, and other companies.
Title
Pablo Rubio Martínez holds the position of Global Performance Manager at Cabify. He has been with the company since 2017, based in Madrid y alrededores, España.
Professional Experience at Cabify
Since 2017, Pablo Rubio Martínez has served as the Global Performance Manager at Cabify. In this role, he is responsible for acquiring new drivers across ten countries in Latin America and Iberia, including Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Panama, Dominican Republic, and Spain. He manages a small team to optimize performance through Google Ads and Facebook and explores additional channels to enhance budget efficiency. He collaborates with various internal teams like Data, Product, and Design to align acquisition strategies with market conditions and benchmarks and conducts full funnel analysis from lead generation to driver acquisition.
Past Professional Experience
Before joining Cabify, Pablo Rubio Martínez worked at several other companies. He was a User Acquisition Specialist at Jobandtalent from 2015 to 2017, a Google AdWords Strategist & Optimizer at Google (via Arvato Finance) in 2014, and an Ejecutivo de Marketing at LBapuestas from 2012 to 2013. Additionally, he worked as an Online Marketing Specialist as a freelancer from 2012 to 2013 and as an Online Marketing Executive at Antevenio from 2010 to 2012. His career began as a Journalist at Vocento from 2008 to 2009.
Educational Background
Pablo Rubio Martínez has a solid educational foundation in communication and digital marketing. He studied at the Universidad Complutense de Madrid from 2004 to 2010, achieving a degree in Comunicación Audiovisual. He also attended Euroinnova Formación a distancia, where he obtained a Técnico Superior en Comunicación empresarial e institucional from 2009 to 2010. Furthering his education, he attended Escuela Superior de Negocios y Tecnologías (ESDEN), completing a program in Dirección en Marketing Digital y Comunicación Empresarial en Internet from 2010 to 2011.
Key Responsibilities and Team Management
In his current role, Pablo Rubio Martínez manages a team focused on optimizing performance through digital channels. He collaborates closely with the Data team to define dashboards with key performance indicators and works with the Product team to align departmental needs for improved acquisition strategies. He also coordinates with the Design team to tailor messages for each country based on market conditions and coordinates tracking implementation on both web and app platforms. He provides the team with processes and tools to optimize timing and efficiency.