Teresa González Ortiz
About Teresa González Ortiz
Teresa González Ortiz is a User Researcher at Cabify with a background in marketing and consumer behavior. She has experience working in various research roles at companies like Garaje de Ideas, The Cocktail Analysis, and GRUPO CORTEFIEL.
Title
Teresa González Ortiz is a User Researcher currently employed at Cabify.
Professional Experience at Cabify
Teresa González Ortiz has been working as a User Researcher at Cabify since 2019. She is responsible for conducting user research to inform product development and enhance user experience. Her role entails various qualitative and quantitative research methodologies to gather insights that drive decision-making at Cabify.
Previous Roles at Garaje de Ideas
In 2019, Teresa González Ortiz worked as a Design Researcher at Garaje de Ideas for five months. Based in Madrid, she was involved in exploring and analyzing user needs and behaviors to inform design processes and innovation strategies.
Experience at The Cocktail Analysis
From 2017 to 2019, Teresa González Ortiz served as a Qualitative Researcher at The Cocktail Analysis in Madrid. Over the course of two years, she focused on qualitative research methodologies, contributing to an understanding of consumer behavior and market trends.
Role at GRUPO CORTEFIEL
Teresa González Ortiz worked for one year, from 2016 to 2017, as a Researcher in the Customer Intelligence Department at GRUPO CORTEFIEL. Located in Madrid, she concentrated on customer research, aiming to deliver actionable insights to better understand the customer base and improve service offerings.
Education at Universidad Complutense de Madrid
Teresa González Ortiz pursued advanced studies at Universidad Complutense de Madrid, where she earned a Master's Degree in Neuromarketing and Consumer Behaviour from 2015 to 2016. This program equipped her with specialized knowledge in understanding consumer behavior through neurological and psychological insights.
Degree from Universidad de Sevilla
From 2009 to 2014, Teresa González Ortiz studied at Universidad de Sevilla, earning a degree in Marketing and Market Research within the field of Social Sciences. This five-year program provided her with a strong foundation in marketing principles and research methodologies.