Bryan Lyde
About Bryan Lyde
Bryan Lyde is the Director of Product Marketing at CableLabs, with a strong background in product marketing and engineering across various telecommunications companies. He has successfully led marketing campaigns that generated significant revenue and growth in membership and registrations.
Current Role at CableLabs
Bryan Lyde serves as the Director of Product Marketing at CableLabs, a position he has held since 2023. In this role, he is responsible for leading product marketing strategies and initiatives within the organization. His work focuses on enhancing the visibility and adoption of CableLabs' innovative solutions in the telecommunications sector.
Previous Experience at Mavenir
Prior to his current role, Bryan Lyde worked at Mavenir in various capacities. He served as Associate Director of Product Marketing for eight months in 2022, where he spearheaded product marketing campaigns that successfully onboarded over 10 channel partners and approximately 280 contact center representatives, generating $500K in subscription revenue within six months. He also held the position of Senior Product Marketing Manager from 2021 to 2022 and Sales Engineering Manager - Major Accounts from 2019 to 2021.
Career Background in Telecommunications
Bryan Lyde has extensive experience in the telecommunications industry, having worked at several prominent companies. His career includes roles such as Product Supply Manager at Ericsson from 2011 to 2013, Solutions Manager - RNAM Communications Services at Ericsson from 2009 to 2011, and Senior Network Engineer at Nortel from 2004 to 2007. He began his career at Nortel as a Global Lab Operations Engineer from 1997 to 2004.
Educational Background
Bryan Lyde earned a Bachelor of Science degree in Electrical, Electronics, and Communications Engineering from DeVry University, where he studied from 1994 to 1997. His educational background provides a strong foundation for his roles in product marketing and engineering within the telecommunications sector.
Achievements in Product Marketing
Throughout his career, Bryan Lyde has achieved significant milestones in product marketing. He was promoted twice in two years at Mavenir, leading to full responsibility for marketing efforts of a $30M Enterprise Connect Business Unit. Additionally, he successfully defended an RFP for Unified Communications as a Service (UCaaS) and Call Center as a Service (CCaaS), resulting in a $4M increase in Bottom-of-Funnel results.