Lisa Schwab
About Lisa Schwab
Lisa Schwab serves as the Director of Strategic Engagement at CableLabs, where she integrates external innovations into the company's operations. With a diverse background in digital sales, community development, and media management, she has held various leadership roles throughout her career, including positions at The Dallas Morning News and Newspapers First.
Work at CableLabs
Lisa Schwab currently serves as the Director of Strategic Engagement at CableLabs, a position she has held since 2024. Her role involves integrating external innovations from startups and adjacent market vendors into CableLabs' operations. Prior to this, she was the Director of Strategic Growth Engagement from 2020 to 2024, where she focused on enhancing growth strategies within the organization. Additionally, Schwab worked as the Director of Technology Outreach from 2016 to 2020, contributing to the organization's outreach efforts in technology.
Education and Expertise
Lisa Schwab has a diverse educational background. She studied at the University of North Texas from 1990 to 1993. In 2018, she completed the altMBA program, which lasted 11 months. She also attended INSEAD, where she participated in the Executive Management Program in 2019. Most recently, she studied at Singularity University, focusing on Exponential Technologies in 2024. Schwab possesses expertise in programmatic management and optimization, digital sales training and management, and integrated media sales.
Background
Lisa Schwab has extensive experience in the media and technology sectors. She began her career at The Dallas Morning News, where she worked as a National Sales Executive from 1992 to 1999. She later held various positions at Newspapers First, including Sales Manager for the Southern Region, VP of Digital Operations and Sales, and New Business Executive. Schwab also co-founded Bold Betties, serving as Chief Marketing Officer from 2015 to 2016. Additionally, she was an alumna of Boomtown Accelerator in 2015.
Achievements
Throughout her career, Lisa Schwab has made significant contributions to the organizations she has worked with. Her roles have included leadership positions that focus on strategic engagement and growth within CableLabs. Schwab's work in digital sales training has helped educate sales teams on effective strategies, while her expertise in programmatic management has enhanced media inventory optimization. Her involvement in community development has fostered relationships aimed at achieving common goals.