Sarah Vergara
About Sarah Vergara
Sarah Vergara is a Senior Digital Media Strategist at CableLabs, where she manages social media channels and web properties while supporting content marketing strategies. With a background in content strategy and web production, she has developed significant marketing campaigns and facilitates communication between various departments.
Work at CableLabs
Sarah Vergara has served as the Senior Digital Media Strategist at CableLabs since 2014. In this role, she manages the product ownership of the organization's social media channels and web properties. Her responsibilities include overseeing website content, design, and video production. Vergara supports content marketing strategies through thorough research, analysis, and reporting, with a focus on market research, target segmentation, brand strategy, and SEO. She has developed innovative communications and marketing campaigns for CableLabs, including significant initiatives such as the company's 30th anniversary and the Near Future campaign.
Previous Experience
Before joining CableLabs, Sarah Vergara worked at DIRECTV as a Content Strategist and Web Producer/Developer from 2007 to 2012. In this position, she contributed to content strategy and web production efforts. Additionally, she held the role of Ecommerce Content and Marketing Specialist at Gorsuch Ltd. for five months in 2013. Earlier in her career, Vergara was a Web Production Assistant at McKinsey & Company from 2005 to 2007. This diverse experience has equipped her with a strong foundation in digital media and content strategy.
Education and Expertise
Sarah Vergara earned a Bachelor of Science (B.S.) degree in Computer Science from the New York Institute of Technology-Old Westbury, where she studied from 1998 to 2002. Her educational background provides her with a solid understanding of technical aspects relevant to digital media and content production. This expertise supports her current role at CableLabs, where she identifies opportunities to enhance the marketing mix using digital technology, focusing on product, price, place, and promotion.
Communication and Collaboration Skills
In her role at CableLabs, Sarah Vergara facilitates communication between marketing, IT, and vendors to ensure the accurate implementation of documented requirements. Her ability to bridge these departments is essential for the successful execution of marketing initiatives and the overall effectiveness of digital media strategies. This collaborative approach enhances the integration of various functions within the organization.