Caleb Orion
About Caleb Orion
Caleb Orion is the Director of Acquisition at Caden Lane, with over 10 years of experience in marketing and social media. He has held various roles at notable companies, including NowThis and Group Nine Media, and has received recognition for his work, including a Cannes Lion Award in 2018.
Current Role at Caden Lane
Caleb Orion serves as the Director of Acquisition at Caden Lane, a position he has held since 2023. In this role, he focuses on developing and implementing strategies to enhance customer acquisition and drive growth for the company. His expertise in marketing and analytics supports Caden Lane's objectives in reaching diverse audiences effectively.
Previous Experience at NowThis
Caleb Orion has an extensive history with NowThis, where he held multiple roles. He began as an Insights Fellow in 2016, followed by positions as Insights Strategist and Analytics Director from 2016 to 2017, and later as Senior Activation Strategist from 2017 to 2018. He concluded his tenure at NowThis as Director of Insights from 2018 to 2019. Throughout these roles, he contributed to the development of social media strategies and analytics.
Education and Expertise
Caleb Orion earned a Master of Science (M.S.) in Strategic Design & Management from Parsons School of Design - The New School, studying from 2014 to 2016. He also holds a Bachelor of Arts (B.A.) in Theatre from Reed College, where he studied from 1998 to 2002. His educational background complements his over 10 years of experience in marketing, social media, and management, with strong skills in analytics and strategic design.
Achievements in Marketing
In 2018, Caleb Orion won a Cannes Lion Award for Social Video, recognizing his contributions to impactful marketing campaigns. His career includes significant roles at Group Nine Media, where he served as Director of Audience Acquisition & Growth Marketing and Senior Director of Performance Marketing. He also worked at MediaCom as Director of Paid Social, leading high-performance social media campaigns.
Diverse Work Background
Caleb Orion's professional background includes various roles across different industries. He worked as a Digital Strategist at Alldayeveryday in 2015 and as a Bartender at Sleep No More in 2013. His diverse experiences contribute to his ability to create engaging content that resonates with audiences and drives positive change.