Sugata Biswas
About Sugata Biswas
Sugata Biswas is the Managing Principal of Market Research with over 20 years of experience in healthcare consulting and primary market research. He co-founded Cadence Communications & Research and has played key roles in various acquisitions and brand launches across multiple therapeutic areas.
Work at Cadence Communications & Research
Sugata Biswas is the co-founder and Managing Principal of Cadence Communications & Research. In this role, he focuses on market research, particularly in the healthcare sector. His responsibilities include evaluating potential targets for acquisition, which contributes to the strategic growth of the organization. Under his leadership, Cadence has engaged in various projects that support brand launches and market assessments.
Education and Expertise
Sugata Biswas holds an M.B.A. from Yale University, an M.S. in Economics from Utah State University, and a B.A. with Honors in Economics from the University of Chicago. His educational background provides a strong foundation for his expertise in consulting and primary market research, particularly in the healthcare industry. He has over 20 years of experience, focusing on areas such as gastroenterology, HIV, oncology, and supportive care.
Background
Before co-founding Cadence Communications & Research, Sugata Biswas served as Vice President at Interactive Clinical Intelligence. He played a significant role in the company's acquisition by Medical Media Holdings. His previous experience includes consulting roles at Andersen Consulting (now Accenture) and The Wilkerson Group, as well as working in the market research group at Amgen. He also opened and developed the Los Angeles office for Interactive Clinical Intelligence.
Achievements
Sugata Biswas has supported the launch of over eight brands and conducted numerous landscape studies throughout his career. He has worked with a diverse range of respondents, including Key Opinion Leaders (KOLs), community physicians, nurses, and patients. His contributions to the field of market research in healthcare have been recognized, and he was featured at TEDxUTD on April 19, 2024.