Jesse Fröhling
About Jesse Fröhling
Jesse Fröhling is a Senior Digital Marketing Manager at Calabrio, Inc., with a background in digital marketing and industrial engineering. He has held various marketing roles in companies like Convoso and Dayflash, focusing on lead acquisition strategies and collaboration with sales and design teams.
Work at Calabrio
Jesse Fröhling has been serving as the Senior Digital Marketing Manager at Calabrio, Inc. since 2024. In this role, he focuses on enhancing digital marketing strategies and optimizing lead acquisition efforts. His responsibilities include collaborating with sales teams to monitor lead flow and improve the effectiveness of marketing activities across various channels. His experience in digital marketing is leveraged to drive engagement and conversion rates, contributing to the overall success of the company's marketing initiatives.
Previous Experience at Convoso
Prior to joining Calabrio, Jesse Fröhling worked at Convoso as a Digital Marketing Manager from 2021 to 2023. He later transitioned to the role of Senior Digital Marketing Manager at the same company, where he continued to refine marketing strategies and enhance lead acquisition efforts. His tenure at Convoso allowed him to gain valuable insights into digital marketing practices and develop effective campaigns across multiple channels.
Background in Marketing and Communications
Jesse Fröhling has a diverse background in marketing and communications, having served as the Director of Marketing and Communications at Dayflash, Inc. from 2020 to 2021. In this position, he was responsible for overseeing marketing strategies and communications efforts. He also held the role of Partnerships Manager at Dayflash from 2019 to 2020, where he focused on building partnerships and enhancing marketing outreach.
Education and Expertise
Jesse Fröhling completed his high school education at Pretoria Boys High School, earning a High School Diploma from 2011 to 2015. He then pursued a Bachelor of Engineering in Industrial Engineering at Stellenbosch University, graduating with honors (Cum Laude) from 2016 to 2019. His educational background in engineering provides him with a strong analytical foundation, which he applies to his marketing strategies and data-driven decision-making.
Skills in Lead Acquisition and Marketing Optimization
Jesse Fröhling possesses expertise in defining and testing lead acquisition strategies across various marketing channels, including email, social media, paid search, and account-based marketing (ABM) platforms. He collaborates closely with design teams to analyze website performance metrics, such as conversion rates and bounce rates, ensuring continuous improvement. His innovative approach includes bringing new ideas regarding partners, platforms, and ad units to enhance marketing success.