Pheng Lee
About Pheng Lee
Pheng Lee is a Senior Marketing Automation Specialist at Calabrio, Inc., with extensive experience in marketing automation and email marketing. He has worked in the field since 2016 and oversees marketing automation for multiple brands, utilizing advanced tools to enhance marketing strategies.
Work at Calabrio
Pheng Lee serves as a Senior Marketing Automation Specialist at Calabrio, Inc. since 2021. In this role, Lee oversees marketing automation strategies for nine distinct brands, including Bags and Bows, REMAX, and Safeguard. Lee utilizes advanced marketing tools such as Adobe Campaign and IBM Watson Campaign Automation to enhance marketing efforts. The focus includes developing scoring models and reporting dashboards to optimize email marketing performance.
Previous Experience at Deluxe
Prior to joining Calabrio, Pheng Lee worked at Deluxe as an Email Marketing Associate from 2017 to 2020. In this position, Lee contributed to the company's email marketing initiatives, leveraging skills in creating responsive and fluid email templates. This experience laid the groundwork for Lee's expertise in marketing automation and email strategy.
Experience at Digital River
Pheng Lee's career includes a role as an Email Marketing Analyst at Digital River from 2016 to 2017. During this time, Lee focused on analyzing email marketing campaigns, contributing to the overall effectiveness of the company's marketing strategies. This position provided valuable insights into email performance metrics and customer engagement.
Education and Expertise
Pheng Lee earned a Bachelor of Arts (B.A.) in Communication from St. John's University, studying from 2011 to 2015. This educational background supports Lee's expertise in marketing automation, particularly in API integration and mapping nurture streams to enhance marketing processes. Lee's academic foundation complements practical skills developed through various professional roles.