Ross Daniels
About Ross Daniels
Ross Daniels serves as the Chief Marketing Officer at Calabrio, Inc., a position he has held since 2021. With extensive experience at Cisco in various marketing roles, he has significantly contributed to Calabrio's marketing strategies and technology enhancements.
Work at Calabrio
Ross Daniels has served as Chief Marketing Officer at Calabrio, Inc. since 2021. In this role, he has implemented significant improvements in the product and feature launch process, introducing nearly 100 enhancements over a two-year period. He has also generated over 1,300 opportunities in 2022, which represented more than $125 million in pipeline revenue. Daniels led the upgrade of Calabrio's marketing technology stack, incorporating account-based marketing with 6Sense, web personalization with Webeo, and partner loyalty management with Fielo. Additionally, he executed a successful announcement and public relations campaign for Calabrio's $1 billion private equity sale from KKR to Thoma Bravo in 2021.
Previous Experience at Cisco
Prior to his current role, Ross Daniels held various positions at Cisco from 2000 to 2017. His roles included Product Manager, Manager of Product Marketing, Senior Manager of Product Management, and Senior Director of Marketing. He spent a total of 15 years at Cisco, where he focused on product marketing and management within the Contact Center and Customer Care sectors. His experience at Cisco provided him with a strong foundation in marketing strategy and product development.
Education and Expertise
Ross Daniels earned his Master of Business Administration (MBA) in Marketing and Entrepreneurship from Babson College - Franklin W. Olin Graduate School of Business, studying from 1997 to 1999. He also holds a Bachelor of Arts in English from Harvard University, where he studied from 1989 to 1993. His educational background equips him with a blend of marketing acumen and communication skills, which he applies in his professional roles.
Achievements in Marketing
During his tenure at Calabrio, Ross Daniels has achieved notable milestones in marketing. He revamped the company's messaging in 2022 to emphasize differentiation and unique value propositions. His strategic initiatives have led to significant growth in opportunities and revenue generation for the company. The successful execution of a major PR campaign surrounding Calabrio's private equity sale further highlights his capabilities in managing high-stakes marketing efforts.