Theresa Howland
About Theresa Howland
Theresa Howland serves as the Vice President of Sponsorship, Marketing & Employee Services at The Calgary Stampede, a position she has held since 2018. With extensive experience in the renewable energy sector, she has contributed to advancing the voluntary green power market across North America.
Work at Calgary Stampede
Theresa Howland has served as the Vice President of Sponsorship, Marketing & Employee Services at The Calgary Stampede since 2018. In this role, she oversees the strategic direction and execution of sponsorship initiatives, marketing campaigns, and employee services. Her leadership contributes to enhancing the overall experience of attendees and stakeholders at this iconic event.
Previous Experience in Renewable Energy
Prior to her current role, Theresa Howland held several significant positions in the renewable energy sector. She worked at Bullfrog Power as Vice President for the Western Region from 2007 to 2011, and at ENMAX as Vice President of Residential Marketing & Product Management from 2011 to 2013. Her experience includes a tenure at TransAlta as Manager of Business Development from 2003 to 2007, where she focused on advancing the voluntary green power market across North America.
Education and Expertise
Theresa Howland studied at the University of Toronto's Rotman School of Management, where she focused on Organizational Governance and achieved the ICD.D designation from the Institute of Corporate Directors in 2023. She also holds a Bachelor of Commerce (BCom) degree in Marketing from the University of Calgary. Her educational background supports her expertise in translating technical solutions and customer research into new business lines.
Leadership and Team Motivation
Theresa Howland is recognized for her ability to motivate staff and project teams to achieve innovative results. Her leadership style emphasizes collaboration and empowerment, which has been instrumental in her success in launching new business lines and expanding markets. She possesses strong skills in negotiating customer and supplier relationships, further enhancing her effectiveness in her roles.
Track Record of Success
Throughout her career, Theresa Howland has a proven track record of launching new business lines and products. Her strategic approach and market expansion efforts have contributed to her recognition as an industry leader in Canada's renewable energy sector. Her experience spans over two decades, showcasing her capability in driving growth and innovation.