Ashley Keating
About Ashley Keating
Ashley Keating is the Director of Events & Field Marketing at CallMiner, with extensive experience in marketing and event management across various organizations. She has a strong background in digital marketing and customer engagement, recognized for her strategic initiatives and effective communication skills.
Current Role at CallMiner
Ashley Keating serves as the Director of Events & Field Marketing at CallMiner, a position she has held since 2021. In this role, she is responsible for overseeing event planning and field marketing strategies to enhance brand visibility and customer engagement. Her work focuses on creating impactful marketing initiatives that align with the company's objectives in the Boston, Massachusetts area.
Previous Experience in Marketing
Ashley Keating has a diverse background in marketing, having held various positions in the field. She worked at Simon Property Group as a Marketing Assistant from 2011 to 2012 and later as the Director of Marketing & Business Development from 2012 to 2014. She also served as the Event Marketing Manager at MISTI from 2014 to 2018, followed by a role as Senior Marketing & Events Manager at MISTI from 2018 to 2019. Most recently, she was the Field & Events Marketing Manager at ReversingLabs from 2019 to 2021.
Education and Expertise
Ashley Keating earned her Bachelor's Degree in Business with a focus on Marketing & Communication Studies, Concentration in English from Merrimack College. Her educational background supports her extensive experience in marketing, equipping her with the skills necessary for strategic marketing initiatives and effective communication.
Professional Contributions and Skills
Ashley Keating is recognized for her solution-oriented approach and strong communication skills, which have been acknowledged by cross-functional stakeholders. She possesses a diverse skill set that includes digital marketing, social media, and content creation, which enhances lead generation and opportunity acceleration. Additionally, she serves as a CCW Advisory Board Member, contributing her expertise in customer contact and experience management.
Achievements in Customer Retention
Ashley Keating has a proven track record in reducing customer churn through strategic marketing initiatives. Her ability to implement effective marketing strategies has positively impacted customer retention and engagement, showcasing her skills in driving business results through targeted marketing efforts.