Rob Stanley
About Rob Stanley
Rob Stanley is the Director of Marketing Operations at CallMiner, where he oversees the Marketing Operations team and manages Marketo and Marketing Technology. With a strong background in digital marketing optimization, he has previously held roles at ClickSoftware and WordStream, contributing to various aspects of marketing and client services.
Current Role at CallMiner
Rob Stanley serves as the Director of Marketing Operations at CallMiner since 2021. In this role, he manages the Marketing Operations team and oversees the ownership of Marketo and Marketing Technology. His responsibilities include identifying bottlenecks in the lead to sales process through lead SLA's and Lead Flow Analysis. He also owns the tracking and analysis of the Global Marketing budget, ensuring effective allocation of resources.
Previous Experience in Digital Marketing
Before joining CallMiner, Rob Stanley held several positions that contributed to his expertise in digital marketing. He worked at ClickSoftware as a Digital Marketing Manager from 2011 to 2015, where he focused on digital marketing optimization by leveraging data about leads and website visitors. Additionally, he served as the Director of Client Services at WordStream for nine months in 2010 and as a Client Services Associate there from 2008 to 2009.
Background in Customer Service
Rob Stanley began his career in customer service at Fidelity Investments, where he worked as a Customer Service Benefits Associate from 2005 to 2007. This role provided him with foundational skills in client interaction and service delivery, which have been beneficial in his subsequent marketing roles.
Education and Expertise
Rob Stanley studied at the University of Massachusetts Lowell, where he developed a strong foundation for his career in marketing. His expertise lies in digital marketing optimization, SEO/SEM strategy, and the implementation of tools such as AdWords and Analytics. His analytical skills support his current responsibilities in managing marketing operations.
Career Progression
Rob Stanley's career has progressed through various roles in marketing and client services. After starting at Fidelity Investments, he transitioned to WordStream, where he gained experience in client services. He then moved to ClickSoftware, focusing on digital marketing, before joining CallMiner, where he has taken on increasing responsibilities in marketing operations.