Maha Lasfar
About Maha Lasfar
Maha Lasfar serves as the Commercial Director for MENA at Callsign since 2021. With a background in business development and quality analysis, Lasfar has held positions at notable companies including TechVista Systems, HCL Technologies, and HP.
Current Role at Callsign
Maha Lasfar serves as the Commercial Director for the MENA region at Callsign. She has held this position since 2021, contributing to the company's growth and strategic initiatives in Abu Dhabi, United Arab Emirates. Her role involves overseeing commercial operations and driving business development efforts within the region.
Previous Experience in Business Development
Prior to her current role, Maha Lasfar worked as a Business Development Manager at HCL Technologies from 2019 to 2021 in Abu Dhabi. Before that, she held a similar position at TechVista Systems from 2016 to 2019 in Dubai. In these roles, she focused on expanding market presence and fostering client relationships.
Early Career in Quality Analysis
Maha Lasfar began her career as a Quality Analyst at HP - CDG, where she worked from 2010 to 2013 in Rabat. This position allowed her to develop a strong foundation in quality assurance processes and operational efficiency.
Educational Background in Strategic Management
Maha Lasfar earned her Master’s Degree in Strategic Management from Universite Internationale de Rabat. She studied there from 2012 to 2014, gaining knowledge and skills that have contributed to her professional development and career trajectory.
Experience in Channel Operations
Before her tenure at TechVista Systems, Maha Lasfar worked as a Channel Operations Manager at Huawei Technologies for one year in Dubai from 2015 to 2016. In this role, she managed channel strategies and operations, enhancing the company's distribution capabilities.