Brian Howe
About Brian Howe
Brian Howe serves as the Manager of Regence Brand Marketing at Cambia Health Solutions, where he focuses on service line marketing and brand performance metrics. He has extensive experience in brand strategy and integrated marketing, having previously held positions at notable companies such as Blue Shield of California and Bio-Rad Laboratories.
Work at Cambia Health Solutions
Brian Howe serves as the Manager of Regence Brand Marketing at Cambia Health Solutions. He has held this position since 2021, contributing to brand marketing efforts in the Portland, Oregon Metropolitan Area. In this role, he focuses on enhancing brand visibility and engagement through strategic marketing initiatives.
Previous Experience at Blue Shield of California
Brian Howe worked at Blue Shield of California in various capacities. He served as a Senior Brand Strategist from 2017 to 2021, where he developed brand strategies in the San Francisco Bay Area. Prior to that, he was a Senior Marketing Manager from 2014 to 2017, overseeing marketing initiatives for the organization.
Education and Expertise
Brian Howe holds a Bachelor of Arts degree in English and Psychology from the University of California, Davis, which he completed from 1992 to 1995. He also earned a Master's degree in English from the University of Vermont, studying there from 2000 to 2003. His expertise includes brand performance metrics, service line marketing, corporate sponsorship, and cause marketing.
Career Background in Project Management
Brian Howe has a diverse background in project management, having worked in various roles across several organizations. He was a Senior Project Manager at Bio-Rad Laboratories from 2009 to 2011 and at Razorfish from 2011 to 2012. Additionally, he served as a Creative Project Manager at Publicis & Hal Riney from 2002 to 2006 and as a Project Manager at AKQA from 2006 to 2007.
Integrated Marketing Planning and Digital Strategy
Brian Howe has a proven track record in integrated marketing planning, ensuring cohesive marketing strategies across multiple channels. He demonstrates proficiency in digital strategy, utilizing online platforms to enhance brand visibility and engagement. His skills in brand performance metrics enable effective measurement and analysis of brand success.