Kathryn Lau
About Kathryn Lau
Kathryn Lau is a Manager of Digital & Marketing Insights at Cambia Health Solutions, specializing in translating market research into strategic recommendations. She has extensive experience in healthcare, biotech, and technology research, with a background in both client-side and agency-side roles.
Work at Cambia Health Solutions
Currently, Kathryn Lau serves as the Manager of Digital & Marketing Insights at Cambia Health Solutions. In this role, she has been responsible for managing UX testing research, ad hoc primary research, market trends, and competitive intelligence research for the Digital Solutions team. Her focus is on translating market research findings into strategic recommendations that support product teams working on digital solutions. She has been with Cambia Health Solutions since 2021, contributing her expertise in digital strategy and market insights.
Education and Expertise
Kathryn Lau has pursued extensive education in sociology and business management. She is currently studying at Portland State University, focusing on Sociology and achieving a certification in Business Management from the Center for Executive and Professional Education since 2014. Additionally, she earned a Master of Arts in Applied Sociology from Loyola University of Chicago in 2014. Her academic background is complemented by a Bachelor of Arts in Sociology from the University of Wisconsin-Madison. Kathryn also holds a certification in Human Centered Design from LUMA.
Background
Kathryn Lau has a diverse professional background with experience in both client-side and agency-side research. She has worked in various roles across the healthcare, biotech, and technology industries. Her career includes positions at Market Strategies International, Blue Research, and Kaiser Permanente, where she developed a strong foundation in market research and analysis. Her early career included roles as a Research Assistant and Senior Research Coordinator at Advocate Health Care - Parkside Associates, Inc.
Previous Work Experience
Before her current role at Cambia Health Solutions, Kathryn held several positions that contributed to her expertise in market research. She worked as a Senior Market Opportunity Analyst at Cambia Health Solutions from 2013 to 2021. Prior to that, she was a Lead Research Manager at Market Strategies International from 2010 to 2012 and a Senior Research Analyst at Blue Research from 2012 to 2013. Her earlier roles include working as a Market Research Analyst at Kaiser Permanente and as a Market Research Analyst at Immunex.
Achievements in Market Research
Throughout her career, Kathryn Lau has specialized in translating market research findings into actionable insights for business and product development. She has managed research initiatives that support digital strategy, focusing on UX testing and competitive intelligence. Her extensive experience in healthcare and technology sectors has equipped her with the skills to analyze market trends effectively and provide strategic recommendations to enhance product offerings.