Laura Bethke
About Laura Bethke
Laura Bethke serves as the Assistant Director of Insights and Digital Analytics at Cambia Health Solutions, where she has worked since 2005. With a background in Sociology from Boise State University and the University of Virginia, she specializes in managing research projects that support business objectives.
Work at Cambia Health Solutions
Laura Bethke has been with Cambia Health Solutions since 2005, serving in various roles over the years. She currently holds the position of Assistant Director, Insights and Digital Analytics, a role she has occupied since 2021. Prior to this, she worked as Manager, Digital and Market Insights starting in 2019, and as Manager, Consumer Insights from 2016. In her current role, she manages both internal and vendor research projects, ensuring that research findings are effectively applied to support the company's business objectives. Her strong analytical skills contribute significantly to the organization.
Education and Expertise
Laura Bethke earned her Bachelor of Arts (B.A.) in Sociology from Boise State University, studying from 1994 to 1997. She furthered her education by obtaining a Master of Arts (M.A.) in Sociology from the University of Virginia, where she studied from 1998 to 2000. Her academic background in sociology provides a solid foundation for her work in research and analytics, enabling her to apply sociological principles to market insights and consumer behavior.
Background
Before joining Cambia Health Solutions, Laura Bethke worked at Crutchfield Corporation as a Senior Marketing Analyst from 2000 to 2005. This experience equipped her with valuable skills in marketing analysis, which she has since applied in her roles at Cambia. Her career trajectory reflects a consistent focus on research and analytics, with a strong emphasis on applying findings to inform business decisions.
Achievements
Laura Bethke is recognized by colleagues and internal clients as an expert in research. Her contributions have been instrumental in reducing business decision risks at Cambia Health Solutions. Through her leadership in various research projects, she has demonstrated a commitment to applying analytical insights to enhance business strategies and outcomes.